You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese.”
Those books sold more than 20 million copies.
The author, Dr. Spencer Johnson, died recently.
Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks.
Here are key takeaways from a very successful author’s life that you can use to your advantage:
- Don’t write the book you want to write. Write the book that readers want to read. He rewrote “Cheese” several times based on feedback from readers.
- Believe in the value of your work. His publisher wanted to sell the 90-page book for less than $10. He had been selling the book for $15 at his seminar. He stuck to his beliefs and the publisher reluctantly agreed. They made a fortune! In 2005, Amazon said “Cheese” was their best selling book of all time.
- People will buy a 90-page book that can be read in 45 minutes. Your book doesn’t have to be 240 pages long and takes days to read.
His co-author, Ken Blanchard, told me at a seminar recently that collaborating with a co-author was a valuable learning experience for him.
As you plan to write your books, you might entertain the idea of working with me as your book coach or co-author.
For info about my services, visit the Coaching/Editing/Writing page.