Readers buy your book to solve a problem.

When you show them why or how they can benefit, they are more likely to buy your book.

You can probably think of many reasons people should buy your book.

Unfortunately, the brain can hold only a few bits of information before it becomes confused or tunes out.

Therefore, you need to think of the one key benefit that will turn people on.

For example, people might buy this book to:

  • Overcome writer’s block
  • Spread their influence
  • Become famous
  • Take their business to the next level
  • Stand out from the competition

On the back cover, list one killer benefit.

When you talk to people one-on-one, you might use a different benefit that speaks to them.

You can adapt the message to every prospect.

But when you write the back cover, focus.

Take a moment and list five benefits or problems that will help your prospective readers overcome – write them down on the nearest sheet of paper:






Now circle the best one for your back cover.

Next step: the first sentence of your Fool-Proof Positioning Statement

We’ll explore further in the next edition.

Don’t want to wait?

Claim your copy of my book, and go to Chapter 4.

Or you can REALLY cut to the chase and have us do this together.