Press releases can be a great way to shine a light on you, as an author, and your books.

They can have a lot of value, but, as Dan Janal points out, you have to manage your expectations.

You may not sell a lot of books by merely writing and sending a press release, but it can help you in other ways, like being able to add the major news publications to your “As Seen On” section of your website, and also help you get found on Google (if you use your key words properly within the press release).