Imagine you are searching for a book on Amazon.
After seeing the title and the book cover, you read the book’s short description.
Does it give you a great reason to read the book?
Do you say to yourself, “The author understands me and my problem! I have to buy this book!”
Your readers will more likely buy your book if you write a great book summary.
Best-selling authors start writing their books with the book description.
This exercise helps you get focused and lets your ideal readers know immediately if they want to buy your book.
If you write the executive summary first, you’ll have an easier time writing the outline and the book.
When someone asks what your book is about, you’ll answer clearly and confidently.
The first step toward getting focused on writing your nonfiction business book is to write an executive summary – your book’s essence.
It answers these questions:
- What is the book about?
- Who is the ideal reader?
- What problem do you solve for them?
- How will they benefit from reading the book?
- Why is your book better than competing books?
- Why are you the right person to write the book?
Once you’ve answered those questions, use the answers to create an Executive Summary in 400 words or less.
With your executive summary completed, you will have created the first piece of marketing material to promote your book.
You will use this summary as the basis for the sales material printed on the back cover and on Amazon.
And, it will serve as the goalpost for the content of the book itself.
What makes your executive summary even better?
They say two heads are better than one.
Especially when one of those heads is connected to the many-times international best-selling author of over a dozen landmark books, including 6 for John Wiley & Sons, that have been translated into 6 languages.